Business Spotlight — The Selfie Co.
St. Cloud Financial Credit Union is proud to continue to serve our members and communities in all aspects of their financial journey. That includes the business community and those who are either looking to start a business, expand upon their existing business, and more.
In our Business Spotlight Series, we will highlight various businesses within our community who we have had a pleasure of working with as we assist in helping bring their business dreams to life.
In this edition, we highlight The Selfie Co., a company based in Albertville that is dedicated to enhancing community bonds through creativity and experiences. The Selfie Co. offers interactive selfie rooms with the goal of uplifting others while helping people feel seen, inspired and empowered.
Background
As a wife, mom and former stay-at-home parent, Samantha Pfeifer’s life has always revolved around connection — at home, in the community and through business. Coming out of COVID, Pfeifer felt a deep desire to create something that would bring joy, laughter and togetherness back into people’s lives.
That’s when she decided to start The Selfie Co., which provides a space designed not just for fun photos, but to spark creativity and connection. The Selfie Co. is passionate about building something bigger than a business — it’s about community and about showing up for people throughout the community.
Throughout the year, The Selfie Co. hosts fundraisers for school teams and programs, partners with other small businesses, features local entrepreneurs, and more. Everything The Selfie Co. does is rooted in supporting the families and faces that make up the community.
Beyond that, The Selfie Co. has the mission of providing a safe place for teens and young adults to feel inspired and a sense of belonging. The Selfie Co. prides itself on being a space for anyone to create, connect and celebrate.
Relationship With SCFCU
With a new career path in mind coming out of COVID, Pfeifer turned to SCFCU to help make her dream of The Selfie Co. a reality.
Pfeifer strongly believes in supporting local and investing in people — businesses, neighbors, friends and those who make up the heart of the community. Pfeifer chose SCFCU because of its alignment with her core values — supporting people, not just accounts, and going beyond business by building a network of support where everyone rises together.
Pfeifer noted choosing SCFCU has been a meaningful partnership in this journey, notably due to SCFCU’s personalized service and “commitment to putting people first while strengthening the community from the inside out.”
With SCFCU helping her throughout the process of starting up her business, The Selfie Co. came to life and has been serving the community ever since.
What They’re Saying
“As a local entrepreneur, I felt seen and supported from the very beginning. What truly set SCFCU apart was their friendly, caring staff who took the time to walk me through every step of the process. They didn’t just hand me paperwork — they explained things, answered questions, and made sure I had everything I needed to succeed.
SCFCU truly understands what it means to invest in the community — not just financially, but personally. Their commitment to local families and small businesses makes them more than a financial institution — they’re a partner in your journey. And in a world where so many transactions feel impersonal, that kind of genuine support makes all the difference.”
— Samantha Pfeifer
We Are Here For You!
Looking to start a business or expand your current business? SCFCU is your local, trusted financial partner that is here for you every step of the way and our Business Services team is dedicated to offering you personalized support, industry insights and financial guidance tailored to your business’s needs.
Get started today by visiting scfcu.org/business, emailing businessservices@scfcu.org, calling 320-258-2196 or by visiting one of our branch locations.